Create joy and
sell more
A shopping experience built for TK. Wholesale is a completely personalized and fully integrated commerce solution, where sellers authentically connect with creators and communities to drive meaningful shopping experiences.
A shopping experience built for TK
Wholesale is a completely personalized and fully integrated commerce solution, where sellers authentically connect with creators and communities to drive meaningful shopping experiences.
Discovery and Joy
Entertainment combines with commerce through authentic and relatable content, sparking inspiration that leads to purchase.
Trusted Advocates
TK creators bring a fresh take on shopping, helping brands build trust by showcasing products through their content.
Passionate Communities
Brands can develop a lasting relationship with an exploding community of users already talking about your products.
Frictionless Checkout
Convenient and trusted, from the For You Page through secure checkout. Less friction makes for a happier purchase.
Scaleable Ecosystems
Grow your business with powerful tools, integrations, and partnerships designed to scale with your ambitions.
Wholesale, for you
Sell on Wholesale
Reach millions of engaged shoppers and grow your business with TikTok's powerful commerce tools and creator ecosystem.
Purchase & Conversion
Drive purchases with shoppable content, LIVE shopping, and product showcase features.
Campaigns & Promotions
Create and manage promotional campaigns to boost visibility and sales.
Affiliate for Sellers
Connect with creators who can authentically promote your products to their audiences.
Apps & Services
Integrate with third-party tools and services to streamline your operations.
Create on Wholesale
Turn your creativity into earnings. Partner with brands and share products you love with your community.
Quick & Seamless Experience
Easily discover and share products with your audience through intuitive tools.
Earning and Growth Opportunities
Earn commissions on sales and unlock new revenue streams through content creation.
Accessible Partnerships with Brands
Connect with brands that align with your content and audience for authentic collaborations.
Access to Top Products
Get early access to trending products and exclusive deals to share with your followers.
Partner on Wholesale
Join our ecosystem and help bridge the gap between sellers and creators for mutual growth.
Matchmaking with Sellers & Creators
Facilitate meaningful connections between sellers and creators for productive partnerships.
Substantial Training & Resources
Access comprehensive training materials and resources to maximize your partnership potential.
Incentive Opportunities
Benefit from performance-based incentives and reward programs for driving results.
Scalable Services
Scale your services and grow your business within the Wholesale ecosystem.
Shop on Wholesale
Discover unique products and brands through authentic content from creators you trust.
Complete In-App Experience
Shop seamlessly without leaving the app, from discovery to checkout.
Authentic Recommendations
Discover products through genuine reviews and recommendations from creators you follow.
Safe & Seamless Shopping
Enjoy secure payments, buyer protection, and reliable shipping on every order.
Exclusive Offers
Access special deals, discounts, and limited-time offers from top brands.
of TK users discover new brands and products on TK
TK users are likely to buy something while using TK
say that TK plays a role in purchase decisions
Seller success on Wholesale
Discover how businesses of all sizes are thriving with TikTok Shop
Wholesale Academy
Wholesale Academy is the central educational hub for sellers and creators to discover tools and best practices to maximize their earning potential on Wholesale.
Visit Academy →
Affiliate Program
The Affiliate Program connects creators and sellers through creativity and commission. Sellers can find creators in the Creator Connect portal and pay commission on successful sales, and creators can find products and brands to promote through their content.
Learn More →